Although an older article (2001), "The Sky's the Limit" by Ben Dean, MCC is worth a read for both newer coaches and coaches in growth mode.
Written for therapists who might be considering expanding their practice to include coaching services, it offers a contrast on coaching vs. therapy.
And I heartily agree with his new coach success secrets: grow even faster with a mentor coach, determine and develop your target/specialty, consider alternatives to 1-1 in-person coaching, know that building a business (particularly a people-service one) is all about building relationships and trust.
And I'll add one more: be sure to get quality training in coaching skills! No matter how well-suited we are to being a coach ("it's something I've been doing all my life ... I just never had a name for it"), specialized learning about coaching skills and the coaching process can polish our natural abilities so we can be even greater blessings to our clients. Why be mediocre?
